Adrien Broner has committed to fight three times in the next twelve months, something he hasn’t done in nearly eight years.

The 33-year-old is the latest aging champion to sign with BLK Prime, the newest kid on the pay-per-view block.

Broner joined Terence Crawford, 34, in signing a deal to carry the campaign on the PPV platform, which has gone from YouTubers and hobbyists to pros in a matter of months.

With a large following on social media, websites or serious prominent boxing advocates, there are many questions as to whether either side will be able to honor the agreement.

Adrien Broner plans to dominate boxing

However, Broner has announced his intention to “take over boxing” in what he calls “Death Row”, similar to the legendary rapper Tupac Shakur.

The Cincinnati boxer said: “I can start talking like that in public again. That’s because I just signed a contract for three fights in twelve months.

“Eight figures guaranteed with BLK Prime,” to which he added the Death Row hashtag.

Of the Tupac comparison, “Problem” added, “Yeah, I don’t have $13 left. I told my man Desmond [thought to be Desmond Gumbs] that he comes into boxing at a unique time.

“Not only for the fans, but also for myself. And I feel like he’s going to come at a time almost like when Sug Knight went to get Tupac out of jail for that $1.4 million.

“Then Tupac took his company to a whole other level. I’m going to do the same with BLK.”

It’s an ambitious plan for Broner. He has only won once in the past six years, albeit controversially, against Giovani Santiago.

No big win in ten years for Adrien Broner

However, Broner hasn’t beaten a big name in any division since beating Pauly Malignaggi in 2013, nine and a half years ago.

Add to that the fact that the last time a four-weight world champion campaigned three times in a calendar year was back in 2015. He did fight three times in the fifteen months between 2016 and 2017, but that was still more than half a decade ago.

Since then, Broner has struggled with drugs, alcohol and mental health issues that have hindered his career.

But if this deal really helps Adrien Broner focus and get back in the ring three times, that can only be good for the sport.

However, until they increase their roster significantly, BLK Prime can struggle with opponents. It can be difficult to persuade some OOP names to switch if they are already committed to their own platform.


For now, Broner seems happy. He is training again and trying to be positive.

“I’m very grateful because I’ve been through a lot of situations,” Broner explained. “I had a lot of ups and downs in sports.

“But God always finds another way to give me a chance to box. Therefore, I want to thank the highest.

“I also want to give a special shout out to my man Desmond. But I call him “Uncle Des”, the CEO of BLK Prime.

“I want to thank him for believing in me and making this deal.

“I think with my brand About Billions and BLK Prime we are going to take over boxing.

“We are going to reach heights that have never been seen before. And it will start with my Nebraska stablemate Terence Crawford.”

On December 10th, Crawford will face David Avanesian in a $39.99 pay-per-view tournament. The event would mark the beginning of BLK’s tenure in professional sports.

The clash followed the failure of an undisputed fight with Errol Spence Jr.

The opinions expressed in this article are those of Phil Jay.

WBN editor Phil Jay has over a decade of experience in boxing news. Follow WBN on Facebook @officialworldboxingnews, Instagram and Twitter @world boxing news.

Adrien Broner inks ‘Death Row’ deal he didn’t match in seven years