Buy now, pay later DivideBuy has appointed Teresa Byrne as its Chief Commercial Officer.
The former international commercial director of Barclaycard, international director of Elavon and director of the multinational conglomerate GE Capital will lead FinTech’s European expansion plans in Newcastle-under-Lyme.
DivideBuy, which provides point-of-sale financing for both the technology solution and the lender, has signed a £ 300 million financing agreement with global investment management company Davidson Kempner Capital Management LP in late 2021.
The firm is expanding the automation of its cloud platform.
“I am very excited to join DivideBuy at such a turning point in its growth trajectory,” Byrne said. “DivideBuy makes POS financing fair, ethical and accessible to consumers, and helps retailers increase their market share and customer understanding through our innovative automated LendTech platform, which takes care of customer engagement, customization and credit approval.
“DivideBuy’s success is driven not only by the ingenuity of its technology, but also by our talented people and the culture of collaboration that deliver results. DivideBuy puts consumers at the center of everything she does, and that’s one of the key factors that drew me to the business.
“We are talking not only in numbers, but also in a high-performance team capable of doing business around corners and at speed. This business is mobile and has a foundation and, more importantly, people to write the future of the high value POS market.
“We are focused on lasers with ambitions to scale in Europe and are excited to launch a new set of products in the coming months.”