Despite ​​​​so many macroeconomic problems, Apple the company’s growth story continues — and last week the company announced another harbinger that suggests that direction will continue.

What’s driving Apple’s growth story?

The biggest trends driving this growth are pretty well known. They include consumer ITmovement towards employee selectionApple’s great success consumer markets and the company deserved it safety reputation, product reliability and overall lower operating costs.

These powerful engines generate their own energy, and now it seems to create another strong force for Apple in the enterprise.

This means that across all of Apple’s categories, the company is now experiencing a marked increase in first-time customers.

In Apple’s latest financial call, the company’s executives took place several posts on this. The iPhone not only attracted double-digit growth in the number of people who switched from Android, but also The Mac revival also seems to have begun.

Apple claims that more than half of Mac purchases are from first-time buyers, two-thirds of Apple Watch sales are from people who have never bought one before, and more than 50% of iPad sales are from customers who have never owned the device. . tablets.

Copyright © 2022 IDG Communications, Inc.

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