Oyal Worcester, kitchenware and pottery maker Portmerion has rescued home fragrance business Aromaworks London from the jaws of administrators.

The Stoke-on-Trent-based business has bought the essential oils retailer, which has a UK and US customer base, for £440,000 from AromaWorks Limited, which was in administration.

Last year, AromaWorks reported unaudited sales of £4.1m and a profit of £300,000.

Closing the all-cash deal means Portmerion will retain its intellectual property inventory and some of the company’s core assets.

The company will now look to capitalize on the synergy between Aromaworks and its own fragrance division, Wax Lyrical.

Mike Raybold boss of Portmerion, said AromaWorks would join his “family of brands”.

“This gives us a great opportunity to further leverage both our manufacturing capabilities and our global sales infrastructure. We expect to deliver cost synergies and cross-selling opportunities within the first twelve months,” he added.

Portmerion said AromaWorks successfully opened its first customer lists in the US market during over the past six months and was looking forward to supporting and driving growth in the “key market” through its existing sales and distribution operations in the US.

Portmerion is a designer, manufacturer and global distributor of homewares and fragrances under the Portmeirion, Spode, Royal Worcester, Pimpernel, Wax Lyrical and Nambé brands.

AromaWorks London is a wellbeing brand founded in 2009 by aromatherapist Jane Hibbert.


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