McDonald’s reopened today in Kyiv for the last time Ukraine returns to “normal life”.
Three branches have opened for delivery only, with many more in the capital and a little further west due to the resumption of food sales in the coming weeks.
This is just the latest symbol of Ukraine’s success in their fight against the invading forces, more than that 300 settlements in the north-east of Harv the region was released this month.
McDonald’s also announced that it would resume normal operations in October, and their return signals the confidence of big business that Ukraine is on the verge of victory.
Alesya Mujiri, head of the corporate communications department in Ukrainerevealed that evacuation plans were in place in the event of an airstrike to allow staff and customers to reach the nearest shelter, but not before the McDonald’s team “quickly issues any orders that have already been paid for.”
In a social media post, she said: “The newly opened restaurants will operate to the same high standards of food quality, cleanliness and speed of service as before.”
Deliveries will be made by Glovo, the local equivalent of Deliveroo.
It comes as Ukrainian forces have made significant gains against Putin’s army, which has now abandoned key strategic cities, including Melitopoland retreat to the Russian border.
In a televised address, Ukrainian President Vladimir Zelensky said: “The occupiers are clearly in a panic.”
“The speed with which our troops are moving. The speed of recovery of normal life.’
In Russia, there was a disappointed reaction to the new Vkusno i Tochka chain, which opened after McDonald’s suspended its business in June following Putin’s invasion.
The new chain’s name roughly translates to “Delicious, that’s all” or “Delicious, period.”
But there were reports of a shortage of French fries, as well as complaints of moldy hamburger buns.
Executives of the rebranding chain told the Russian news agency TASS that the poor potato harvest in 2021 meant that not all restaurants were able to serve fries.
The Ministry of Agriculture of Russia responded to this statement and responded with a statement under the simple title: “There are potatoes – that’s all.”
Pictures have emerged of moldy hamburger buns being served to customers, according to Ksenia Sobchak, a popular TV personality and Russia’s best-known female opposition politician.
McDonald’s operations in Russia accounted for about 9% of its annual revenue, equivalent to £1.48 billion.
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