Disney Music Group and Obsess have launched a virtual Disney Music Emporium.
The immersive online store gives fans a virtual way to discover, listen, learn and purchase soundtracks and songs from Disney’s extensive catalog.
“We are excited to partner with Obsess to launch an exciting new shopping experience at our Disney Music Emporium store. As we prepare to celebrate Disney’s 100th anniversary, this is the perfect way to create an opening and entertain our guests,” said Ken Bunt, president of Disney Music Group.
The Disney Music Emporium virtual experience offers a wide selection of Disney movie and television soundtracks on CD and vinyl in addition to a wealth of content, including a timeline of musical moments from Disney’s 100-year history.
Visitors can click to learn and listen to music from Disney’s groundbreaking 1928 debut Mickey and Minnie Mouse, Steamboat Willie, the first animated feature produced with synchronized sound; 1937 Snow White and the Seven Dwarfs; and 1940s Fantasia with a score performed by the Philadelphia Orchestra.
The centennial scale also highlights music from beloved and iconic films and series such as Dumbo, Bambi, Cinderella, Mary Poppins, The Little Mermaid, Aladdin, The Lion King, Frozen, The Mandalorian and Encanto.
Visitors can also connect directly to the Disney Hits podcast on streaming services through the virtual store, as well as select Walt Disney Records playlists featuring songs from across Disney’s catalog of movies and TV shows.
“We are thrilled to introduce fans to the amazing music of Disney in a new way and for Disney Music Group to use the Obsess platform to create an immersive Web3 experience,” said Neha Singh, founder and CEO of Obsess.
“As Disney prepares to celebrate its 100th anniversary, this Disney Music Emporium virtual environment celebrates the company’s musical history while providing visitors with a thoroughly modern brand and tangible experience.”
Obsess is a member of the Disney Accelerator 2022, a business development program designed to accelerate the growth of innovative companies from around the world.
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