Microsoft, we need to talk. Lately, you’ve been doing things with desktop software that make me doubt whether you’re really listening to your customers.

I keep seeing you code and lay out items that don’t make sense. First, let’s agree that users run Windows because there is some key program or feature they need. (Otherwise, they might have already switched to another platform.) That’s recently tweet resonated with me: “Today’s value of Windows for consumers and businesses is not eye candy. It has run more than 30 years of applications, many of which should have been discontinued long ago. If you started first, you would have to give it up – and the platform for most would be insignificant. “

eye candy doesn’t really help; in fact, it can prevent you from making a satisfied Windows client. But lately I’ve been seeing a lot of eye candy.

For example, recently in Windows 10 and 11 you launched a new feature called Search Highlights. It is touted as improving search in Windows by providing users with important and significant events, files and resources. Search Highlights works a little differently for regular and corporate users. For the first, it will show important information such as holidays, anniversaries and other educational moments based on the user’s region. On the other hand, corporate users will see relevant files, contacts and other information about the organization.

It is important for you to understand that this idea of ​​“ordinary users versus corporate users” no longer makes much sense in this world of working from home, in which we now live. Offering the user different views and actions depending on which Windows machine he is running reusing is confusing. Stop thinking that the “normal” user should be treated differently than the “enterprise” user. We both want the operating system to work simply. Just make sure my computer boots up when I want it to and works. If you remove features this way, you leave people who think they are infected with the virus and wonder what to do. Those of us who drive a Windows machine have to answer questions about these “improvements” over and over again. (For the record, if you want to get rid of the highlights of the search, instructions here.)

I want to say that many times these updates are not what people want. They don’t want the search for “highlights,” they want the search to be an easy job.

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