Adidas ends collaboration with Kanye West due to the rapper’s “unacceptable, hateful and dangerous” comments | US News

Adidas has stopped working with Kanye West because of the rapper’s “unacceptable, hateful and dangerous” anti-Semitic social media posts.

In a statement, the German sportswear company said it had decided to “end its partnership with Ye with immediate effect.”

The company said: “Adidas does not tolerate anti-Semitism or any other form of hatred. E’s recent comments and actions were unacceptable, hateful and dangerous, and violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.”

Adidas is the latest among a number of companies which cut ties with the rapper over his offensive posts on social media.

The 45-year-old, who legally changed his name to E last year, said he was going to go on a “death scam 3” against Jews and recently suggested slavery was a choice.

Adidas said it will also stop production of Yeezy-branded products and stop all payments to Ye and his companies.

The company has come under increasing pressure to cut ties with West in light of his comments, with celebrities and others on social media calling on Adidas to act.

The west was criticized his ex-wife Kim Kardashian who said “hate speech is never okay and can never be justified” and was recently dropped by talent agency CAA.

Read more: What the rapper said and how people reacted

Adidas added that ending the partnership would have an expected “short-term negative impact” of up to 250 million euros on the company’s net income in 2022.

West also drew criticism for wearing a “White Lives Matter” t-shirt at his Yeezy collection show in Paris.

A completed documentary about West was also shelved.

Read more:
JP Morgan Chase ends banking relationship with rapper
West has been banned from Instagram for “bullying” in a feud with Pete Davidson

The rapper was suspended from Twitter and Instagram after reports claimed the social media was violating their policies.

It is in the process of buying alternative messaging platform Parler. The site has established itself as an unbiased platform and has become popular among those banned from Twitter, as well as hosting prominent American conservatives.

The app returned to the Google Play Store just last month, having been removed after the January 2021 riots at the Capitol for allowing messages that sought to “incite violence in the United States.”