A single approach is never enough for marketing. You need to innovate content and combine tactics, such as blog posts, emails, videos, and social media posts with an animated GIF.
Videos are great to add to virtually any marketing plan, but these can get a little expensive and tiresome. With the help of animated videos, you can attract people’s interest with the visual power unique to videos, with less time and money than live-action videos.
How to Incorporate Animated Video In Your Marketing Strategy?
It requires a good sense of aesthetics and a basic knowledge of animations before you attach all the clips together. You can take the help of an animation maker software for the same. Here are some steps m that will show you how to make an animated marketing video:
Here Is How to Make Animated Videos
Step 1: Make a plan.
Realize what you want to achieve with your video and achieve them. Focus on important areas like:
- How the video fits your brand?
- Does the concept of animated video match or stand out from branding?
- Can you brand the particular video naturally?
Animated videos need to be a part of the brand. Learn about brand storytelling for effective branding of videos and creating a brief description. This will help you write your video goals and create scripts and storyboards. Here are some important points you can add to your briefing:
- Key Objective: You must make sure your animated video promotes your end objective?
- Target Audience: You must figure out who your target audience is and what kind of video you should make for them to connect with them at an emotional and personal level.
- Important message: Decide the message or the information that you would like to pass on to your viewers.
- Availability and Promotions: You must include information describing why you are making the video, where it was hosted, why it was hosted, and what exactly you are trying to promote through the video.
- Budget: Analyze how much you should spend on making the video and what your budget is.
Step 2: Create scripts
- You must create a script with all the necessary information, briefs, and details in hand. You can create the video after you have finished making the script using a video editor which helps to create professional videos. You must start by creating an outline for your script, and scripts help you display your video components and stay focused when creating your video. This includes:
- One Main headline: This is the main attraction of the video and will be completed first soon. This is the main area of interest for your viewers, which should carry a unique attitude.
- Middle part: This is the area that adds the essence of the message to the audience. This is where you can share your story with the viewers. Think about what you need to do to display to keep the claims made and include them here.
- A call-to-action (CTA): This is the ultimate goal of your videos, and this tells your viewers what your next plan of action should be, where you want your viewers to follow or subscribe to your channels.
- While creating a storyboard, you must pay attention to branding, the sense to use brand colors, place products, and add logos.
Step 3: Create an animated video
- The script and storyboard are ready. Now you must start making animated videos a reality. This process can be different, but here are some general tips to avoid missing target deadlines:
- Consider your audience – There can be considerable overlap between your target audience and your competitors’ audience. Think about which type of animation goes well with most of your viewers. This is significant for branding reasons, as animated videos connect better with other marketing content.
- Decide if your video requires animation, a voice actor, or will it work with an internal recording.
- Check animation software options that can save you money and reduce the effort and time to create your video. With the right software, you can create professional-looking animations without the need for an editor or a designer.
- Pay attention to design and branding – don’t overdo animations or do not overload the video. Limit the graphics and animation, so your target audience does not get overwhelmed. The same is true for all branded fonts used in other content, websites, and other marketing materials.
Step 4: Promote your video
- You have finally created your video, and now it is time to share the video with the right people. Social media, websites, and email lists are great places to promote new animated videos. Before you post your videos, you must consider the following:
- Choose a great thumbnail and make sure it invites people to click. You can choose images to entice the curiosity of people
- There are many places to promote your video. You can post an animated GIF on your own branded channels like Facebook, Twitter, YouTube, Snapchat, and Instagram.
- You can go for Paid Marketing options: Pay for social media ads targeting new audiences.
- Emailing lists are a powerful and free way to promote your videos. You can entice the audience you encounter in your ads.
- Your website: Insert your video where it fits naturally on your website.
Step 5: Track everything
- Creating an animated marketing video can take some time and can affect your future efforts. Keep track of video performance, ads, social posts, and email to keep you informed of your upcoming video efforts.
- Follow the tips to make sure you are tracking the right thing.
- Video Performance Tracking – You must use a platform like YouTube that suggests the right analytics and other professional alternatives. You must incorporate the latest insights into your future video efforts.
- You can monitor email transmissions and ad performance. You need to track email performance, and you must pay for your ads. Get the most out of this technique to see if others are opening emails, clicking videos, or viewing content.
Conclusion
Creating animated videos that resonate with your audience is always something you should accomplish. Make sure you know the viewer, which will help you create and promote your video. It will help you define your character, tone, and the segment you are targeting. Animated videos, if properly implemented, can benefit marketing efforts.
Once you have created your video, take the time to promote it and keep track of everything properly. Do not be discouraged, even if your first video marketing campaign is not a big hit. It may take several iterations to determine which type of animated video sounds best to your audience.