If women of all ages and sizes were polled right now about what they hate most about shopping, buying jeans would top the list.

All we want to do is walk into our favorite store, grab our size in a few different shapes and shades, try them on, pick the most flattering one, pat our bum, and waltz away with a smile.

Instead, thanks to wildly different “same” sizes—not only between brands, but also within stores—shopping for jeans becomes a nightmare.

Unsurprisingly, a recent survey found that the average woman owns three pairs that she never wears because of a poor fit, while six pairs will be ignored when shopping.

H&M: While the legs were voluminous, the waist of this pair (L) was a full two inches smaller than mine. I concluded that the H&M size 14 is not a size 14. Oddly enough, the crotch on these jeans (R) was very narrow and came up too high, but the waist was too low. Very snug on the legs, they didn’t look or feel like a 14; I would put the waist at 12 and the legs at 10.

M&S: These (L) are so loose around the waist I feel like I'm wearing a nappy!  The hem is a good two inches lower than it should be and I can pull them up and down without unzipping or buttoning.  In contrast, these skinny jeans (R) with an elasticated waistband fit perfectly and look nice without front pockets to add volume to the stomach.

M&S: These (L) are so loose around the waist I feel like I’m wearing a nappy! The hem is a good two inches lower than it should be and I can pull them up and down without unzipping or buttoning. In contrast, these skinny jeans (R) with an elasticated waistband fit perfectly and look nice without front pockets to add volume to the stomach.

All these jeans from different stores have the same size on the tag

All these jeans from different stores have the same size on the tag

You might be a size 14, but when you’re standing in the dressing room, you’ll soon find that one pair is so roomy that you need to go down two sizes, and the other is so tight that you struggle to zip up your tummy. And there is nothing more depressing than having to reach a size larger than you expected.

So I felt great sympathy when I read about Zoe Evans, 29, as she shared her recent experience of the size craze that has infected the High Street. After buying four pairs of size 18 high-waisted jeans online in River Island, she discovered that they were so different in size that it would be funny – if it weren’t infuriating.

Sharing a photo of the ridiculous result when the jeans were piled on top of each other, she explained: “It wasn’t even a small difference between each pair – one pair of jeans was half the size of the other.

“I spent £170 on jeans and only one pair was the size I needed and fit.”

Part of the problem when it comes to our size issues is the insane and downright dishonest tendency of retailers to be size arrogant when they try to make women feel better about our bodies by labeling larger sizes as smaller than they actually are. matter. ​​​​​​While women’s sizes should be standardised, there is no legal rule forcing our High Streets to comply with them, meaning brands are free to use their own measurements.

As an unabashed denim fan ever since I got my first pair of Levi’s 501s as a teenager, I defend the right of any woman of any age and size to have a pair of well-fitting jeans without having to be humiliated in the process.

F&F: These legging-style jeans (L) are loose through the waist and hips.  I need a smaller size.  These high rise skinny jeans (R) fit incredibly well and looked good on the bum.  The jeans are also incredibly soft.  I can't believe they came from a supermarket ¿ and at such a good price.  They are just perfect for me.

F&F: These legging-style jeans (L) are loose through the waist and hips. I need a smaller size. These high rise skinny jeans (R) fit incredibly well and looked good on the bum. The jeans are also incredibly soft. I can’t believe they came from a supermarket – and at such a good price. They are just perfect for me.

ZARA: Although the leg and bottom fit was great, the waist was impossible to lift which was a real shame (L).  These (R) just did.  The denim was stiff, the crotch was baggy, and the jeans didn't sit well on her bum.  Not very suitable

ZARA: Although the leg and bottom fit was great, the waist was impossible to lift which was a real shame (L). These (R) just did. The denim was stiff, the crotch was baggy, and the jeans didn’t sit well on her bum. Not very suitable

RIVER ISLAND: Confusingly, these jeans (L) look small, but the stretch fabric makes them too big on the hips.  I am in despair.  There was no way I could make these (R), they are ridiculously small.  They should be renamed size 10 instead

RIVER ISLAND: Confusingly, these jeans (L) look small, but the stretch fabric makes them too big on the hips. I am in despair. There was no way I could make these (R), they are ridiculously small. They should be renamed size 10 instead

So to illustrate the hugely different scale of the problem, I tried on four pairs of jeans each from five different brands: H&M, Zara, Marks & Spencer, River Island and F&F Tesco.

All 20 pairs claimed to be a size 14, which would lead any reasonable person to believe they would all fit. But as these photos show, that was far from the case.

Take M&S; their blue “mom” jeans were so baggy around the waist and crotch that I could have worn another pair under them. However, their skinny indigo style fit perfectly.

Meanwhile, I couldn’t even zip up a pair of River Island cropped jeans that were supposed to be a size 14 — they must have been a 10! — but their thin pair hugged my legs, but had a wide waist.

I know this is not just a problem on the High Street. I love Levi’s 501s, but when I recently ordered a pair of flares in the same size as the traditional style, they were so big that I gave them to a much larger friend.

No wonder we’re all so confused. It’s time for retailers to come to their senses — and size up honestly.

https://www.dailymail.co.uk/femail/article-10993287/Why-jeans-size-come-different-sizes-AMANDA-PLATELL-tries-range.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

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