“Independence Day is almost here!”

“Buy what you like.”

“Welcome”

“Our July Newsletter”

As I scroll through the list of promotional messages that arrive in my inbox, I’m often surprised by how few of them inspire action. Many state the obvious (#1 above), lack context (#2 and #3), or say nothing at all (#4).

And that’s even as customer expectations for targeted messaging are growing.

Copyright © 2022 IDG Communications, Inc.

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