“Independence Day is almost here!”

“Buy what you like.”


“Our July Newsletter”

As I scroll through the list of promotional messages that arrive in my inbox, I’m often surprised by how few of them inspire action. Many state the obvious (#1 above), lack context (#2 and #3), or say nothing at all (#4).

And that’s even as customer expectations for targeted messaging are growing.

Copyright © 2022 IDG Communications, Inc.


Previous articleLiv Tyler’s ex Dave Gardner spotted with model Jessica Clarke on celebrity trip to London
Next articleBusinesses urged not to succumb to extortionist cybercriminals as authorities see payouts rise | News of science and technology