Quentin Tarantino has called Peppa Pig “the greatest British import of the decade”, admitting he watches the pre-school favorite “a lot”.

The 59-year-old director revealed his penchant for the “cute but slightly bossy pig” in an interview with film magazine Empire, talking about time spent with his two-year-old son Leo.

The animated series first aired in 2021 and has since amassed £1.1 billion in global retail sales and aired in over 118 countries for seven seasons, including America.

Explaining that Despicable Me Part 2 was the first movie he watched with his son, Tarantino said it was “a more immersive experience than, say, Peppa Pig.”

Still, careful not to denigrate the brave little pig, he continued, “I really like Peppa Pig; I often watch her. I’ll put it this way: Peppa Pig is the greatest British import of this decade.”

Peppa Pig attracts millions of viewers in the US and was the second most watched cartoon in America last year (behind SpongeBob SquarePants).

Peppa lives with mommy pig, daddy pig and her little brother George

Such is its influence, it has been blamed for the “Peppy effect” after American preschoolers started saying “mummy” instead of “mum” and pronouncing tomato in the British way.

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Last year, the former Prime Minister of Great Britain Boris Johnson was ridiculed after enthusiastically discussing a visit to Pepper Pig World theme park in Hampshire while speaking to business leaders.

At the beginning of this year, the series also became collateral damage of the Ukrainian war after a Russian court ruled that the cartoon character’s trademarks could be used by Russian businesses with impunity.

The move followed economic sanctions imposed following Moscow’s invasion of Ukraine.

According to the Peppa Pig World website, Peppa is “four years old and lives with Mummy Pig, Daddy Pig and her little brother George”.

She also likes to “make fun of dad because he has a big belly” and “jump in muddy puddles.”

Last week, Tarantino and his wife Daniela Peake Tarantino gave birth to their second child, a girl. Her name has not yet been released.


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