Kim Kardashian promoting its first-ever bra collection, SKIMS took a new approach that underscores the brand’s “commitment to creating timeless designs for women of all lifestyles and cultural backgrounds.”
Instead of using the typical young models to promote her underwear brand, this time the 42-year-old reality show the starlet dated women of various ages, mostly over 40, and with various professions.
Her new ads include model-turned-actress Brooke Shields, 57, comedienne Chelsea Handler, 47, actress and singer Juliette Lewis, 49, singer Becky G, 25, singer Cassie, 36, and actress India Moore, 27, among many others.
10 every day of the week: Kardashian, 42, also participated in the campaign; she was wearing a black bra and black leggings
“We want all women to feel comfortable in a bra, but more importantly, confident. This is SKIMS’ biggest campaign yet, and I’m honored to work with the amazing women who brought it to life,” said Kim.
“Confidence starts on the inside, and with this campaign we’re bringing all women together to celebrate all bodies and individuality,” added Kanye West’s ex, with whom she has four children.
There were 50 “inspiring women” who joined the campaign to highlight the brand’s “commitment to creating timeless designs for women of all lifestyles and cultural backgrounds.”
Other beauties: Becky G, 25, left, in a bra with lingerie and tights. And 27-year-old India Moore was in a bra and panties
Standout: Juliette Lewis, 49, doesn’t often model, but when she does, she’s impressive. This person was nominated for an Oscar for Cape Fear in 1992 and dated Brad Pitt
The SKIMS Bra Campaign has brought together a range of women over four decades to celebrate individuality and confidence.
These six celebrities share a primary bond — female confidence — that speaks to the brand’s enduring ethos of empowering all women, the release said.
The campaign features 50 women with unique personalities and diverse backgrounds; from McDonald’s servers and nurses to mechanics and CEOs.
Impressive and timeless: Shields has shown no signs of slowing down in her career. On Tuesday, the Pretty Baby actress was seen in new looks for Kardashian’s SKIMS line
“SKIMS was created for every woman with comfort and support at the forefront of innovation and development. Empowering women to embrace their ever-changing everyday roles, the latest collection of incredibly comfortable second-skin solutions caters to every woman’s every need, shape and desire. SKIMS brings confidence and comfort to all ages in a new bra company,” said the release,
The bra campaign, shot and shot by Vanessa Beecroft, debuts across digital and social platforms.
The SKIMS Bra Campaign launches today, September 20, on Skims.com and across Skims social platforms.
Kim chose it: “We want all women to feel comfortable in a bra, but more importantly, confident. This is SKIMS’ biggest campaign yet, and I’m honored to work with the amazing women who brought it to life,” said Kim.
Still fit, but also experienced: Brooke is one of the most famous models of all time. She is best known for her Calvin Klein jeans from more than 30 years ago, where she says nothing came between her and her Calvins
An ageless wonder: “So honored and excited to be a part of the first ever @SKIMS bra campaign. I can honestly say that these bras are something we can all feel confident and comfortable in,” Brooke said on Instagram
SKIMS was founded in 2019 by Kim Kardashian and Jens Grad.
SKIMS is a solution-driven brand that creates the next generation of underwear, loungewear and shapewear and sets new standards by offering solutions for every body.
From engineered shapewear that accentuates your curves to underwear that stretches twice as much, the brand aims to consistently innovate past and advance the industry.
She also succeeded: the funny Lady Handler was also part of the company; she often poses topless on Instagram
Fits nice: the comedian has managed to stay in great shape even in his forties
Flirty at 47: The star has been in the news for her recent split with comedian Joe Coe, 51
She can keep up: Close friend Jennifer Aniston has managed to stay in top shape while keeping her career afloat
SKIMS sells directly through its website (SKIMS.com) as well as in partnership with retailers.
These include Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.
“So honored and excited to be a part of the first ever @SKIMS bra campaign. I can honestly say that these bras are something we can all feel confident and comfortable in,” Brooke said on Instagram.
SKIMS bras will be released on Tuesday, September 27th.
Best Talent: Juliet is a powerful actress who has appeared in several top films such as Cape Fear, What’s Eating Gilbert Grape, Catch and Release, and Camp. Lewis currently stars in the hit show Yellowjackets and was spotted at this year’s Emmy Awards
Brooke is one of the most famous models of all time. She is best known for her Calvin Klein jeans from more than 30 years ago, where she says nothing came between her and her Calvins.
Shields has also appeared on the cover of Vogue numerous times.
But she is best known as an actress thanks to The Blue Lagoon and Suddenly Susan.
Juliet is a powerful actress who has appeared in several top films such as Cape Fear, What’s Eating Gilbert Grape, Catch and Release, and The Camp.
Lewis currently stars in the hit show Yellowjackets and was spotted at this year’s Emmy Awards.
The boss also made the cut: and Kim Kardashian was also spotted modeling the new collection
Naughty Kimmy is at it again: The reality TV siren touched her chest as she showed off her impressive abs
https://www.dailymail.co.uk/tvshowbiz/article-11231703/Kim-Kardashians-new-models-Brooke-Shields-57-Juliette-Lewis-49-Chelsea-Handler-47.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
