- government launches ‘Travel Like You Know Them’ campaign to encourage positive road behavior and protect those at risk
- the campaign promotes changes to the Road Traffic Code, emphasizing that vehicles make journeys and people
- the first phase of THINK! Campaign in February to promote safety, mutual respect and responsibility on our roads
In the latest government program THINK! People driving, walking and cycling are advised to give space and be considerate of other road users. road safety campaign launched today (July 12, 2022).
The Travel As You Know Them campaign will promote recent changes to Road Traffic Regulations that help make the road safer for pedestrians, cyclists and horse riders.
The company offers a snapshot of the lives of people who use the roads, with the aim of helping people look beyond the mode of transport and improve their understanding of how others see and use the road.
‘Travel as you know them’ speaks to everyone who uses the road, with a focus on motorists and those who have a greater responsibility to reduce the risk they may pose to others, under the new Road User Hierarchy in the Motor Vehicle Code roads.
The campaign follows the first phase of THINK! campaign launched in February to highlight changes to the Road Traffic Code and 87% of people surveyed are aware of the changes.
Roads Minister Baroness Vere said:
People are more likely to see bikes, trucks and cars on the road than to think of the person driving them, but it could be your family member, your friend or your colleague.
We have some of the safest roads in the world, but I am determined to make them even safer, especially as more people choose to walk, cycle and drive for their journeys.
This campaign encourages everyone to see a person driving or behind the wheel to better understand others on the road and help everyone stay safe.
“Travel as you know them” aims to foster mutual respect with the aim of embedding the new rules of the road code into the everyday behavior of people who drive, walk and cycle.
Changes include clarification of bicycle placement, emphasis on priority at intersections for pedestrians and cyclists, guidelines for safe driving distances and overtaking speeds, and for opening car doors, the “Dutch range”.
Mary Williams OBECEO of Brake said:
On behalf of road victims and all road users, Brake is a passionate supporter of the Government’s THINK! company, and its focus on driver behavior and protecting those most at risk, especially people on bikes and on foot.
The new hierarchy of road users under the Highway Code is a vital step forward that everyone can help, especially drivers, to prevent road tragedies.
As the country moves towards a net-zero future, safer roads will encourage more and more people to walk, cycle or take public transport, helping to reduce congestion and emissions.
The company is based on our £20m investment in Bikeabilitya public cycling training program to ensure that everyone can access the fantastic mobility opportunities of cycling and sustainable active travel.
Improving road safety will also reduce the number of road traffic collisions, which not only saves lives, but also costs billions of pounds every year to deal with such accidents and subsequent road repairs.