Dubbed the ‘Waitrose of delivery apps’, GoGetters has raised £350,000 of its £500,000 fundraising target to take on the likes of Deliveroo, Just Eat and Uber Eats.
GoGetters has already received a six-figure investment from London-based private taxi and courier hire company Addison Lee CEO Liam Griffin. According to GoGetters, he is now valued at £5 million.
“As someone with first-hand experience of success with a premium challenger brand in a competitive market, I immediately identified with GoGetters’ mission and level of ambition to be the best in the industry,” said Liam Griffin, CEO of Addison Lee.
Owen Barrow, CRO and founder of GoGetters, said: “We don’t want to be like the big three delivery apps, as they all engage in a discount-based arms race, capturing a false economy of customers simply going where the deals are.”
Barow also called GoGetters a “premium product” and “Waitrose among delivery apps”.
The Essex-based platform was founded in 2016 by Barrow and Lee Nicolaou. It delivers to 80,000 customers from 200 independent restaurants in Essex, Bedfordshire and Hertfordshire.
GoGetters recently hired former BT Ventures employee Simon Wingrove as CEO.
The investment in the startup comes shortly after Just Eat announced a 1% drop in sales last quarter and planned to sell its US food delivery platform Grubhub after buying it a year ago. Earlier this month, Grubhub struck a deal with Amazon to give Prime members free food delivery for one year.
Deliveroo is also experiencing a bit of uncertainty, as it has been recently “Stopped” hiring in some areas.
Photo: Owen Barrow (left), Simon Wingrove (middle) and Lee Nicolaou (right).