Even five years ago, investors did not call Nazim Salur. His company, Getir, is now the largest express delivery company in Europe. After the Turkish startup acquired its German rival Gorillas last month, the company has been valued 8.8 billion dollars.
Getir first expanded into Europe via London in 2021, when the post-pandemic fast food gold rush was in full swing. Investors were convinced that lockdown habits would persist and consumers would continue to demand delivery of products directly to their homes. Since 2020, investors have flooded the global sector with more than 5 billion dollars in financing. Those billions have funded the dramatic expansion of an industry that promises a new era of ultimate convenience: groceries at your doorstep in 10 minutes. In Europe alone, Gorillas, Weezy, Blok, Dija, Fancy and Cajoo were launched between 2020 and 2021.
U delivery app, all these companies have since disappeared or been absorbed by the three big players in Europe: Getir, Flink and GoPuff. Since Getir swallowed Gorillas in December, the company’s yellow and purple mopeds can be found on the roads of seven European countries. Its next biggest competitor, Germany’s Flink, is active in three. The US competition GoPuff recently scaled back and now only operates in France and Britain. Getir received funding from Abu Dhabi state investor Mubadala and investment firms Sequoia and Tiger Global to fuel its growth.
The growth of the company from London to Europe’s largest supplier of fast-food products is due to Getir’s experience in the domestic market, says General Manager Europe Turankan Salur. “We are the pioneers of the sector,” he says. Getir may be new to Europe, but it has been operating in Turkey for eight years and claims to be already profitable in Istanbul. As a private company, Getir does not publish financial statements. “We have a lot of experience behind us, and we have overcome difficult situations and economic difficulties,” says Salur.
While newcomers in Europe struggled with the IT challenges of managing logistics, he says, Gethir already had custom fixes ready. “We basically had a preview of the future, whereas our competitors didn’t.”
Getir’s dominance is reflected in the number of downloads. The company’s app has been downloaded on Android phones 28 million times worldwide, according to AppRadar this does not account for iPhone installations. This figure far surpasses the number of downloads of the GoPuff app, which has been installed 5.4 million times. And Getir is not only winning over consumers — couriers are also switching to the company. “From my personal experience, Getir is much better than being completely dependent on Deliveroo or UberEats,” says Ian Morrison, a courier in London who has been working for Getir in London since June 2021. He is paid £11.05 ($13) an hour and receives holiday and sick pay. The company provides him with an electric moped to ride during his shift and covers insurance.